Small Business owners or newbie blog owners can make a lot out of their blogs. But many of them fail to do so just because they overlook important factors which avoid them to get paid for their hard work.
Writing blogs would be a waste if not reached to people who might want to read them. So here are some of the SEO tips for bloggers which should be taken into consideration to make their blog posts user and search engine friendly and will rank them higher in search engines.
1). Keyword Research: Taking your first step wrong will make your whole journey difficult. Keyword research is an important step. Choose those keywords which suits best to topic of your post. Analyze the competition, the keyword has. To rank high in search results choose long tail keywords of 2-3 words, as long tail keywords have more competition than short tail keywords.
2). Keyword utilization: It is always important to have proper knowledge about the proper placements of keywords in a post. To make your post search engine and user friendly place your keyword in:
- Title Tag.
- Meta Description.
- URL of the post.
- Post Title.
- Post Subheading (if mentioned).
- Alt tag (if image is used in the post).
- Article Body.
- Use keywords in bold or italic in article body.
- Anchor text (text you hyperlink to other related pages on your site).
3). Beware of keyword stuffing: Excess of everything is bad. Same applies here too. A search engine hates even quality content if it stuffed with keywords. Presence of keywords only 2-3 times in the article body will do the job for you. Keywords placed smartly in posts will be liked by users and even search engines.
(Also read – On Page Factors that will rank your website high in 2015)
4). Image Optimization: Images are always used in posts to make it more appealing to the users. But some steps should be followed if images are inserted in your blog posts.
Before using images always try to use image optimization tool for loss-less compression of images which are to be used in posts. This will reduce some KB's and will help in faster loading of posts, which is extremely appreciated by search engines these days after certain in Google search algorithms and will also help to reduce bounce rate for your post.
Next is to use your keyword in ‘alt tag’ of your images and try to name your images with keyword in it.
5). Make people to read your story: Dear Readers, story doesn’t end here. You might have done 60% of hard work but still more needs to be done. All your hard work would be in vain and you wouldn’t get the credits you deserve if people doesn’t reach your posts.
Publish your post in Facebook groups, Google Plus, Twitter and make people know about your wonderful ideas. You can also create some back-links from some high PR Social Bookmarking sites, Forums and various other sites.
6). Internal Linking: Internal Linking plays an important in search rankings. All the webpages of a website must be properly connected with each other for higher search rankings. Internal Links should always be of dofollow type by using rel=”follow” attribute, as it will enable crawlers to count the link.
7). Length of Blog: Content is still the top ranking factor for search engines and they rank those posts higher which have unique, great and enough content. It is always recommended to write the post of atleast 800 words or more to rank higher in search engine rankings.
Always try to make some modifications (only around 4-5 lines) in the content once in a week, which will keep your content fresh and will get more preference in views of search engine crawlers.
8). External Links: Like internal links external links also contributes as an important factor for getting higher rankings. Always try to get a dofollow link from a trusted and high PR website from your blog. Try to avoid linking to spam or untrusted sites as much as possible and use nofollow attribute for them.
9). Reference others with links: When you mention another blogger or article in your blog post, include a link to the information you are referencing. It is good blogging etiquette, and it may also help to receive a link back to your post if you are lucky. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.
So here were some latest SEO tips for bloggers which will encourage higher rankings in search engines, increased web traffic and higher conversion rates.
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